Do you have an existing business or you are just starting up? You probably need funds and this means you must approach potential investors or financial institutions. This is where a business plan comes into play. One secret of a business plan is that it must be believable for anyone to put their money into your business. There are of course mistakes to avoid in order to be able to raise investment funds.
Not Having a Function Website
This is a grave mistake when in business. If an investor asks for your business website, they should be able to access it with ease, be convinced of its functionality and see it as stunning. From the photos, the design to the images and videos, everything should look professional and relevant. You will win investors’ hearts this way.
Using jargon does not mean that the business is more knowledgeable about the industry it’s in or it’s well-experienced. Not all the potential clients will understand the jargon. All they need are solutions to their problems and answers to their questions. If there is too much jargon for clients, they will be frustrated and probably ignore the promotional materials or the website. Investors will visit the website and must not be met by all manner of jargon.
An Unbelievable Business Plan
A business plan must appear real and unique. The goals indicated must be measurable, realistic and achievable but if they are not, no investors will give you the funds. Have management responsibilities laid out, have specific dates that the goals must be achieved, how to measure milestones and the budgets needed to have the desired results.
Not Presenting the Business Plan in a Professional Manner
The business plan must be presented in a professional manner. Not just papers stacked up on top of the others. This means that time, money and effort must be invested wisely when coming up with the plan. It must be visually appealing. It should not only be legible, but it must be clear and meets the highest standards possible.
Visual appeal is vital when presenting a business plan thus it should be presented in a professional manner. For investors to be convinced that your business deserves the investment funds, they must see the business plan as believable, as a professional document and one that has been well thought of.